Position description: Communications Manager
11 / 3 / 20
About Great MN Schools
We believe great schools matter & that they change lives.
We see first-hand how some schools demonstrate that children from all races, means, and origins can achieve. We need more of them—district, public charter, and independent—because all children should be able to attend high-performing schools that prepare them to thrive in their lives, careers, and communities.
Our school-centered approach starts with identifying schools with strong leaders and culture, and helping them diagnose their strengths and gaps. We facilitate the development of a strategic roadmap, and surround schools with support to ensure the implementation of strategic interventions and evidence-based solutions. Together, we partner for continual progress toward excellence. This is a unique model in Minnesota, and we’re initially focused on Minneapolis.
And we build community partnerships to support underserved families’ ability to navigate K-12 systems and advocate for their children through new tools and resources. This work will lead to families choosing better options for their child, and stronger family-school relationships and stronger schools.
By working alongside schools and supporting families, we’re uniquely committed to transforming education equity for students—of all backgrounds—and elevating what’s possible, demonstrating how other cities have increased the number of high-performing schools.
We believe that great schools are the cornerstone of a just and thriving community. Ensuring that every child is able to attend one is our moral and social imperative—our children deserve no less.
Great MN Schools is looking for a Communications Manager to help bring the urgent work of more great schools and educational equity to life, as well as to maintain—and deepen—engagement in our work across broad constituency groups that range from schools and funders to community partners and advocates. A value for deep and broad relationships, a knack for project management, and an ability to blend technical writing and storytelling are must-haves for this position.
Key activities include:
- Lead the creation of authentic, content-rich, and multi-media storytelling, explaining the work of Great MN Schools and its partners, and the opportunity to dramatically improve schools across Minneapolis
- Develop and execute social media strategies to boost awareness of Great MN Schools’ portfolio of schools, community partnerships, and original tools and resources, such as Minneapolis School Finder
- Manage greatmnschools.org, www.MinneapolisSchoolFinder.org, and CRM platforms; manage and leverage Google Analytics and other inputs to effectively reach audiences
- Draft and send coalition-wide emails, reaching broad funders, schools, advocacy organizations, and community partners
- Engage target media in the work of Great MN Schools, including the organization’s portfolio of schools, community partnerships, and tools and resources
- Support development of various materials, ranging from annual reports to other digital and print materials (e.g., issue briefs) for broad audiences that include funders and community partners
- Help plan various coalition events, including those that are virtual
- Ensure alignment and usage of organizational brand guidelines and messaging across external communications
- Collaborate with and help manage external vendors (e.g., graphic designers, printers, and videographers)
Campaigns & advocacy:
- Develop and lead implementation of campaigns to promote Great MN Schools’ tools and resources (e.g., Minneapolis School Finder), portfolio schools, and community partners
- Draft organizational statements and publications, advancing Great MN Schools’ point of view (e.g., to support legislative or administrative reforms)
Other projects and tasks, as needed:
We’re a small organization and are looking for a team player to pitch in (we all wear many hats!).
The ideal candidate has bachelor’s degree in communications, journalism, public relations, or a relevant field, and a minimum of 5 years of experience supporting communications, public affairs, and/or advocacy efforts across the enterprise. S/he is detail oriented, able to juggle multiple projects and priorities at once, is savvy with social media, enjoys working in a team setting, and is able to bring a diversity, equity, and/or inclusion lens to their work. S/he is passionate about education and closing the opportunity gaps in Minneapolis. S/he brings the following skills and personal characteristics:
- Experience supporting the development of an organization’s strategic communications, from crafting strategies to execution across many fronts that could range from earned and social media and website maintenance to producing coalition emails and developing PPT decks for external presentations
- Prior experiences working alongside racially or ethnically diverse organizations or people
- Exceptional written and verbal communication skills (including technical writing skills and storytelling)
- Experience managing multiple priorities simultaneously with strong attention to detail, ability to operate independently and in collaboration with others
- Demonstrated ability to manage timelines and meet deadlines, and proactively identify problems and potential solutions, resulting in an ability to move forward work in a fluid environment with significant flexibility
- Quick learning; interest in a diverse work portfolio, with changing priorities and deadlines
- A high bar for quality and accuracy
- Experience collaborating with external consultants and contractors (e.g., graphic designers, videographers, printers)
- Knowledge and experience of social media platforms; comfort with website editing, Microsoft Office, Google Suite, Dropbox, and MailChimp
- Preferred skills:
- Familiarity with K-12 education in Minnesota or Minneapolis
- Fluency in Spanish, Hmong, or Somali
- Prior experience working in a PR or communications firm setting—or a comparable fast-paced environment with competing demands and deadlines
- Strong commitment to Great MN Schools’ vision and passion for transforming K-12 education so that children of all races, means, and origins access high-performing schools; a commitment to the organization’s values:
- Results for kids, schools, families
- Purpose with bold optimism and belief in all kids
- Integrity with our partners, our investments, our decisions
- Humility learning and working together, with community
- Commitment to our city and our future
- Growth mindset; a good attitude and willingness to get the job done and done well!
- Motivated by supporting others to collectively achieve organizational goals
- Ability to apply an equity lens in their work and actively participate in the organization’s DEI work
- Enthusiasm, team-orientation, strong work ethic, and positive energy
- Results orientation; ability to thrive in a fast-paced environment with a strong commitment to collaboration
Great MN Schools offices in the Uptown Minneapolis WeWork office located at 1330 Lagoon Ave. Due to the COVID-19 pandemic, the majority of staff work remotely from home; the Communications Manager will have the flexibility to access WeWork and work remotely.
$60,000-70,000, plus a competitive benefits package.
Apply by November 27
Please submit your resume, cover letter, and one social media post (that you wrote) to Nicholas Banovetz, Chief of Staff: firstname.lastname@example.org with “Communications Manager” in the subject line.
Great MN Schools is an equal opportunity employer.